Targeted TV Ads – Week Forty-Eight
Liz wasn’t able to make it to prayer or to the large gathering today because of pressing needs at her Lubbock catering group today. They had a non-profit that was holding a golf tournament and she was the one who needed to oversee all of the plans that was going on in the early morning. She usually had her assistant to cover such things but her assistant was out due to sickness. Josh and I talked a bit and spent most of our time praying for our businesses and family situation. Josh told me that he was learning to hear from God more, using the Bible as his foundation. I thought that this was a mature move on his part. We both have had good weeks coming into this meeting and we looked forward to what was coming in the larger gathering.
As for the larger gathering we had a TV executive and leadership coach come and speak to us about how to use targeted TV to speak into the lives of viewers and potential customers. He told us how using commercials that were properly placed to reach viewers was a key to using visuals and music to get people to hear our messages. This guy was not just pitching his own business to get us to buy from him, but was speaking generally about how powerful television can be to grab people’s attention and to hold their attention after the commercial was over. He suggested using well-vetted marketing firms to create a brand and a consistent message and then to do best practices to get media buys that would fit our specific markets. He showed a few commercials and told us the goods and the bads of each one. The one that stuck with me was one done by the short-term furnished housing firm represented by the folks that came to this movie. Anyway, It was a slick presentation and one that stuck with me. I have not used television ads lately since I thought people would simply fast forward past them. But after hearing this guy speak, I am wondering about trying them again. I figured if I was able to create an ad that was to the point and even funny so that people would not fast forward as much and would accept the message as put forth in the ad. Who knows? I didn’t think that ads could be put together so simply but after hearing how affordable it could all be, I might spend some of my profits to add TV to my marketing mix.
So readers, what do you think about using TV commercials in this day and age? How would you craft your message to gather in new clients? What message would you try to put out in television land so that your ad would stick in the minds of viewers? I hope you can further convince me of the value of this medium.