Business Consulting 101
Hey readers, my name is Ben and I am a consultant for several companies across Texas. I wanted to journal about some of my dealings so that you can hear how consulting works and also just to get some of it out of my head. Hope that it helps some of you.
The first company that I am doing consultant work for is run by a man named Chase who is a Texas Public Adjuster. He handles insurance claims for people all over the state but he wants to be known primarily as a Dallas Public Adjuster. He wants this so he can establish a base from which to run his business. He chose Dallas because there are so many people in the Dallas area who need the services that he provides. Anyway, Chase is needing me to help him rank higher on Google by using white-hat techniques. He doesn’t have time to learn the whole Search Engine Optimization thing and that happens to be one of my specialties. As a consultant, I usually just make suggestions and let the owners of business do what I told them. But in this case I am making an exception.
For Chase and his business, I start out focusing on Dallas links and then will move to the more general Texas links. What am I doing specifically? First, I check out what links he already has, which in his case are zero. Next I will check out his main competitors and see what their links are – Finally I will see which of the competitor links are ones that Chase can get as well. There are usually 3-4 that are like this. At the end of this process, I will start building links for him using a Personal Blog Network. I have a pretty good one already set up and his company will definitely be affected for the positive.
The next thing I am going to tell him to do is to contact his web designer and ask him/her to make sure that his company’s contact information is both large and seen at the very top of his first page. Right now, he has contact information at the bottom of his page, which is bad because you don’t want any potential customers to have to search to know how to get in touch with you. Customers (and really everyone else) are into speed and the quicker they can locate your key information the better.
After this, I am not sure what my consulting will include because I need to see how his company is running so that I can find his strengths and weaknesses. That is how a lot of consulting is done – get into a business, observe and ask a lot of questions.
Okay – that’s my first entry. I hope there will be a second one.