Becoming Legendary Don't drown in the Quo

March 9, 2018

SEO and Effective Business Practices

Filed under: Uncategorized — John Jones @ 7:22 pm

SEO and Effective Business Practices – Week Sixty-Three

Back to the four of us at morning prayer – Liz reported that her Lubbock catering event she had to oversee went incredibly well. We thanked God for that covering. Josh said that his lawn care business is rolling along nicely and is headed to a growth point he has never approached before. As for my business, I just said I was blessed and thankful. My wife and I hadn’t gotten into any scrapes for a whole week and that makes such a huge difference for me when I work. I tend to let home things mess me up at work too. Ches reported on his fire damage claims and said that they were going well. Anyway, after prayer we decided to finally have a triple date with our spouses in tow – grab some dinner – play some games. We had grown into such a friend group that we thought we should let each other into our personal lives. I really cannot believe we hadn’t thought to do it before but Josh brought it up as something that might be cool and so we went with it. That will be fun.

As for the larger business gathering, we had a marketer/executive coach (Jennifer) with a lot of Search Engine Optimization (SEO) experience come in and talk to us. She summarized some of the other marketing speakers from week’s past and then she got into some rather detailed SEO talk. She started by telling us how she had learned to use SEO for business growth – pretty much her history of how she learned the art of the web. She then asked each of us to visit the website www.opensiteexplorer.com and to put our website URLs into the box and hit enter. What came up was a basic description of how our websites were being scored by the big search engines. On a scale of 1-100, my website was an eight and my separate page authority was a ten – both which are quite low. She also told us to look below the relevancy scores to see what kind of websites were linking to us. I only had one link and that came from a link directory site that I had bought into a while back. This whole thing was like being exposed – I was staring at my online weaknesses and I wondered how the heck I was going to get things moving in the right directions. Jennifer recommended that we write those scores down somewhere and put today’s date above it. Then she said that we should make a realistic goal as to how we wanted those numbers to be after we had done some things to improve them. I put my scores down in my journal and then set my goals to double my scores in six months so that my web presence would be respectable. Jennifer asked people to share their scores and their goals and also to write down whatever questions they wanted to know the answers to. Then Jennifer said that next week she would come in again and teach us some basic ways to raise our scores – and also to answer our questions from this week. This was a great and humbling meeting. I didn’t know there were such tools readily available on the web to find out the health of our sites. I am happy to know…

So readers, have you ever taken a look at your relevancy scores on this website? What have you done to raise your scores since you discovered them? What sort of questions would you ask about SEO and your business? Let me know. Maybe I will be able to answer them for you after next week…

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