Becoming Legendary Don't drown in the Quo

June 12, 2017

Chick-fil-A Love – Part Three

Filed under: Uncategorized — John Jones @ 3:01 pm

Chick-fil-A Love – Part Three

 Okay, there is the wonderful food and the amazing customer service that we have been covering over the past couple of blogs – but now we come to show off Chick-fil-A’s brilliant branding strategies.

One sentence: “Eat Mor Chikin” written on signs penned by rebel cows who are suggesting that people dump eating all of the beef they are consuming and to start eating more of Chick-fil-A’s chickens. It’s a classic ad campaign that has become a major part of Chick-fil-A’s brand and identity. I don’t know what marketing group came up with that one, but it was not only smart for a couple of ads – it is always smart marketing. Customers and non-customers alike are able to pick out what company these cows represent. That’s hard to do but they made it possible. They have cows looking menacingly at people eating burgers. They have parachuting cows spreading the message in a drop from the sky. They have cows playing practical jokes on people. They are just cool cows and they are funny. Chick-fil-A has chosen humor to send a clear message and it’s hard not to fall in love with it. I keep those cows in mind any time that my stomach growls – who needs a burger when you can help those cows out and have the original chikin sandwich?

Beyond those cool cows, Chick-fil-A also sends a message of community love. I have seen them contribute so much Lubbock catering for events being held for the sake of non-profits. They feed people so that these non-profit groups can present their messages of community too. I love how they care so much for others. It’s an amazing thing to witness such devotion. They don’t just say they are for communities in which they exist – they prove it. This is rare. They also contribute to the community by presenting scholarships to workers and by holding special events to bolster relationships. Their “Daddy-Daughter Date nights” are a cool example.

So, that’s my take on the wonder that is Chick-fil-A. I love it and I hope that if you don’t love it yet, that you will pay attention to what I’ve written and become a fellow restaurant lover.  As well, you might want to give serious consideration to them when you have an event that requires catering in Lubbock (or really anywhere).

I’m out for now. If I become aware of any other legendary businesses, I’ll let you know. Best to you readers – Eat mor chikin!!!

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