Becoming Legendary Don't drown in the Quo

November 29, 2017

Targeted TV Ads – Week Forty-Eight

Filed under: Uncategorized — John Jones @ 7:29 pm

Targeted TV Ads – Week Forty-Eight

Liz wasn’t able to make it to prayer or to the large gathering today because of pressing needs at her Lubbock catering group today. They had a non-profit that was holding a golf tournament and she was the one who needed to oversee all of the plans that was going on in the early morning. She usually had her assistant to cover such things but her assistant was out due to sickness. Josh and I talked a bit and spent most of our time praying for our businesses and family situation. Josh told me that he was learning to hear from God more, using the Bible as his foundation. I thought that this was a mature move on his part. We both have had good weeks coming into this meeting and we looked forward to what was coming in the larger gathering.

As for the larger gathering we had a TV executive and leadership coach come and speak to us about how to use targeted TV to speak into the lives of viewers and potential customers. He told us how using commercials that were properly placed to reach viewers was a key to using visuals and music to get people to hear our messages. This guy was not just pitching his own business to get us to buy from him, but was speaking generally about how powerful television can be to grab people’s attention and to hold their attention after the commercial was over. He suggested using well-vetted marketing firms to create a brand and a consistent message and then to do best practices to get media buys that would fit our specific markets. He showed a few commercials and told us the goods and the bads of each one. The one that stuck with me was one done by the short-term furnished housing firm represented by the folks that came to this movie. Anyway, It was a slick presentation and one that stuck with me. I have not used television ads lately since I thought people would simply fast forward past them. But after hearing this guy speak, I am wondering about trying them again. I figured if I was able to create an ad that was to the point and even funny so that people would not fast forward as much and would accept the message as put forth in the ad. Who knows? I didn’t think that ads could be put together so simply but after hearing how affordable it could all be, I might spend some of my profits to add TV to my marketing mix.

So readers, what do you think about using TV commercials in this day and age? How would you craft your message to gather in new clients? What message would you try to put out in television land so that your ad would stick in the minds of viewers? I hope you can further convince me of the value of this medium.

Business Networking – Week Forty-Seven

Filed under: Uncategorized — John Jones @ 7:26 pm

Business Networking – Week Forty-Seven

I had to make fire insurance claims at my office this week due to someone accidentally blowing out one of our machines. I’m not sure exactly how this led to a fire or caused the damage that it did, but it happened and I was not happy about it. The guy who handled my insurance claim is the Texas public adjuster guy who spoke at the larger gathering a few weeks back and handled it perfectly. There’s still a lot that needs to be fixed, but I didn’t let that get to me and I didn’t get angry at my employees who let this happen on their watch. Still I let this be my prayer request for the week – that it all would work out for the good and that I could stay patient. Liz and Josh had fairly normal weeks and so we just all lifted up some generalities and asked God to deal with those things that were unseen for the moment – for Him to go before us and to make us thankful as days passed by us. It was just a time of refreshment and we all needed it on this tired morning.

As for the larger group, we didn’t have a set speaker but we had individual announcements made at the beginning. I mostly ignored those because I knew I didn’t have any extra time to give anything else. After the announcements, we were encouraged to go around and meet three people we hadn’t met yet – to not only exchange banal pleasantries but to see if there were ways that our businesses could help one another. This was a nice break from the typical lecture that we usually have – not that I don’t learn a lot from each one, but it’s nice to shake it up a but from time to time. Also, since there have been so many new people coming in the past few weeks I knew that there were quite a few people who I had never met. I’m not the most outgoing guy – definitely not an extrovert – but I made the effort nonetheless. The first person I met was a female executive named Jennifer who was on the top level of a marketing firm in town. I was intrigued by what she did and asked her if she had any people on staff who could help me better brand my company and who could get me on track with Search Engine Optimization (SEO) for my website. She said that they could service any of those things and more if I needed it. I asked her about pricing and she gave me a ballpark approximation of cost. It didn’t seem like that much money for what her company was offering. We exchanged cards (because she said that she would certainly be needing help with office and home heating, cooling and plumbing. The second and last person I met (due to time constraints) was a guy who did full-time writing. This guy named Ben posted on Facebook and Twitter for many companies in Lubbock, but he was not only a social media savant. Ben also wrote books – both fiction and non-fiction. He said that if he ever had a bestseller he wouldn’t be doing the social media stuff anymore. He would be able to retire that side of his creative writing and focus on pumping out entertaining novels, etc. I told him what I did and he took one of my cards and said that he would definitely be in touch when the need arose.

It was nice to meet these two and actually get to see how diverse the leaders in this group are. I’m sure if I met everyone in the group I would find an entire constellation of industries. It was a good week for group. I look forward to the next one.

November 15, 2017

Borrowing to Avoid the Plateau

Filed under: Uncategorized — John Jones @ 7:13 pm

Borrowing to Avoid the Plateau – Week Forty-Four

Thirteen groups of three gathered this morning for business prayer time – how cool it is to see a consistent movement amongst colleagues. I wonder how many of them have instituted some sort of prayer time at their workplaces. It would be cool to have evaluated what God is doing in all of these places and people since they began getting serious about brining God into their businesses. As for my group, Liz said that catering in Lubbock has gotten a few new competitors in the past month. She said they are challenging her to dig her heels in and market her business better. Josh didn’t have much to say about his Lubbock landscaping business but gave a new report about the fire damage claim he had settled. It was nearing a successful closure. I didn’t have anything specific except to ask for peace. I have been feeling more anxious lately and I cannot put my finger on why. As all of you know, anxiety makes it very hard to function as well as we would like to. I’m usually a confident person. I think my faith is weak in some areas.

As for the larger business gathering we had a guy talk to us who runs a swimming pool installation business. He talked to us about how and when to seek a loan to ramp up and expand our businesses. He told us that sometimes we know we need to grow in equipment and with staff but that we don’t have the money on hand to go ahead and blossom. He mentioned how to use equity and collateral to get the best loans. He also suggested several places that he had found that offered perks for small and large businesses looking to expand. One thing he said that stood out to me was that there are plenty of institutions that want to loan money. He went on to say that this reality leads to our being able to have these lending companies compete for our business. He said that we should talk to at least five of them before choosing one. He told us not to be scared to go for it in this area because if we hesitate at times of growth, we will plateau and typically go into a free fall mode. A guy who works with fire insurance claims (he runs a business out of Lubbock and Dallas)  asked some poignant questions that cleared up some questions I had. They were very specific questions and I always appreciate those.

I did take out one small loan in the past to get some new and bigger tools as well as to get some trucks to haul our teams around town to do our work. It ended up being a good situation and it helped me to grow. But it has been quite some time and I will give some careful thought to what this speaker said. Maybe I do need to expand in the near future. Why rest on my laurels when I could be expanding.

So readers, what do you think about acquiring money from lending institutions to get your business moving? Have you ever done this sort of thing and if so, what were the pros and the cons? Let me know in your comments.

Until next time…

November 2, 2017

Smoke Damage Help

Filed under: Uncategorized — John Jones @ 5:36 pm

Smoke Damage Help

When a fire happens at your home and business, it’s not just a fire damage claim that you need to file. You need to also make an insurance claim for all of your property that has been affected by smoke damage. So much of the porous furniture and carpets are ruined by smoke damage and need to be replaced. This is where a company like Abba Claims comes in – These professionals know their stuff and can help you with both fire damage and smoke damage claims that occur as a result of a fire. It’s not enough (and it might not even be smart) to just deal with your insurance company on your own. You need an independent Insurance claims adjuster to help you navigate the often difficult process of regaining the money you will need to replace all of the damaged property you own.

I’m wondering: How many of you out there have tried to take on your insurance companies on your own and have found yourself fighting a battle over the correct amounts of your claim? How many of you, if you had it to do all over again, would employ professionals to go before you and make sure that you won these battles?

That’s what I am saying in this little article: Don’t risk going at it alone. You probably won’t get what you need to replace your valuables and you will be stuck without using experienced pros who know how to fight for you and get you what you need. If you live in Texas, hire a Texas Adjuster from Abba Claims today (www.abbaclaims.com). You will be so happy that you did.

If you do choose to hire them, I want to hear about your experiences. All I’ve heard before is that they do a wonderful job for their clients and I’d love to hear more success stories. Feel free to comment if this is your experience. Thanks in advance.

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